Graphic designer building and evolving brand identities. Based in New York.
Free to Be
2025
Info
Client
Eureka Springs
Location
Arkansas
Scope of Work
Brand Identity, Campaign, Editorial Design, Website Design
Eureka Springs has always stood apart. Its eclectic charm, romantic history, and independent spirit informed a brand strategy designed to celebrate what makes the destination unforgettable.
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The resulting campaign translated that strategy into a cohesive visual system that reflected the destination's personality and sense of place. The work generated more than +34 million impressions, +$1.4 million in earned media value, and a 400% increase in new website visitors.
