Out of Office

Built around the idea of leaving the everyday behind, the campaign invited travelers to experience Traverse City’s timeless character. Rooted in lakeside traditions and seasonal escapes, the visual story was brought to life across digital, out-of-home, and experiential activations.

‍

To bring the campaign closer to the people who know Traverse City best, the activation invited locals to share their favorite memories and stories. The experience transformed these voices into a living archive of the destination’s character.